OVERVIEW
Vida Bekasi comes in response to the needs of an emerging set of urban people who are seeking for a better quality of life. This new generation appreciates our approach of merging sustainable living with local art and culture. The name Vida is adopted from a Latin word, which means life. The circle of Vida Bekasi’s logo symbolizes sustainability, which is represented by the color of the sun, water, and nature. Upon its completion, Vida Bekasi will introduce a brand new lifestyle concept.
This new development is located at Narogong Raya, in the city of Bekasi. Vida Bekasi is created with the vision to be a sustainable neighborhood in the midst of crowded area surrounding the site. The masterplan is designed upon the concept of Tropical Urbanism. It is an integration of contemporary design with site specific planning.
Tropical Urbanism is an approach that responds well to our tropical climate. Compact planning and large open spaces juxtaposed with mixed-use clusters, reducing air pressure, allowing fresh and cool air flows constantly into buildings and public spaces.
Strategic placement of natural and man-made landscape, offer not only scenic view of the place, but help to maintain the synergy between people and its natural surroundings. The inclusion of man-made lakes are not only for an aesthetic reason, but also function as a natural reservoir.
THE CIRCULAR ECONOMY: CREATING NEW JOBS AND OPPORTUNITIES
The circular economy is typically viewed through an ecological perspective: respecting the environment, preserving resources, reducing waste, etc. But it also offers strong economic advantages such as creating more jobs and improving economic conditions for the locals. For Vida Bekasi there is no better time than now to shift from their linear economy to the circular economy.
By partnering with Waste4Change, we have started to sort and recycle household’s waste in our housing complex. We reduce the amount of non-recycled waste to landfill and at the same time, we produce compost and recycled materials. We use compost in our organic urban farming ‘Farm4Life’ to produce vegetables, micro-greens and fruits. The fresh produce will be delivered to Little Talk Coffee and Jawara Food Hall for consumption, and in the future will be sold in our organic market ‘Pasar Anyar’.
Some of the fresh produce are delivered to Javara Indonesia as raw material and to be further processed and packed and to become a ready-to-cook or ready-to-eat products distributed in domestic and export market.
Over-view of the relationships between the players, the circular economy:
Sharing of knowledge and expertise,
The development of local distribution networks,
Responsible consumption and shared infrastructures
In addition, the jobs it generates are often tied to the social and solidarity economy.
In short, the circular economy in Vida Bekasi does not only preserves the environment, but also creates jobs and business, contributing to a more socially responsible community.